online ,social and participatory media

 online ,social and participatory media 

How has online news affected print news ?

online news has been affected from the easy accsesablity  and fast upkeep with current events - this particuary atracts the digital generation who want a faster speed of news therefor atracting 

reduntant ( loosing job as they are not nessesary for the same news media) 

convergence ( multiple media on one device -eg my computer)

inderpendant has gone from print to only online due to less physical copys brought  making it too expensive to product 

• use of sensational exaggerated ( often in the headline)  calims - making  people jump to the story - due to intriuge 
• people would much rater see things about food and sport and lifestyle -due to our short attention spans and instant engadegment 
• Observer online follows the structure of its print edition, but there is far more prominence on

lifestyle, food and sport stories. These areas don’t tend to dominate the front cover of a print edition.

There are also more images/use of photography on the homepage. ​

Scott Trust values ​- These make The Observer/Guardian different from other newspapers

Regardless of The Observer being print and online, they are still owned by the
Scott Trust, (and in turn the Guardian Group) which:​

• Believes in the rights of everyone (human rights)​
• Believes all individuals of the world are of equal worth (democracy)​
• Appoints the editor of the Observer​
• Upholds its remit for its newspapers to uphold liberal values and the freedom of the press​
• Was set up not to interfere with the commercial independence of the newspaper, unlike other newspapers where advertisers may have influence​
• Was set up to prevent The Observer being affiliated to a political party, whereas some other newspapers traditionally support one political party. 
• Articles should criticise: Extreme right-wing ideas and Extreme left-wing ideas ​

Representations should:​

• Promote democracy (equality) and human rights​
• Celebrate individuality, diversity, tolerance and allowing opposing points of view – be open-minded about change!​
• Care for people no matter what in the world they live in (internationalism)​

Observer. for your exam:  https://www.theguardian.com/theobserverarchive  ​

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advantages of print tech :  more acsesable for many people who are less digitaly aware ( such as an older generation ) --- phyisical prints often are ipliad to be more trusted and reputable 

more detail is added ( potentialy due to the added production price in printoing more pages )

size of text and iamges are larger ( online is on devises like mobile phones  wich are smaller ) 

on print many more opotunitys for synergy ( two companmy working together ) and if you are online there is less 

on a news papers ( phyisiscal) version it is concidered more reputable ( potentialy as the comany would have had to check it over befor spending money on the print 

online or on a phone you are limited in what you can see - this is a real disaadvantage in size 

however in online there are more settings added to acount for different accesibitly arangments

Online Funding 

• monthly subc
• contrbutions 
• sister magazine ads ( gardian weekly) - this is cross promo 
• paper & digital subscription 
• kindle subscription - congrence 
• events - irl  ( wich you pay to attend )
• guardian holidays 

"help" "need" -  empathy

"us" - sence of comunity 

emotive lang 

All of the sections are colour coded - you can also see online advertiseing 

Advantages of online technology : reach a larger target audience , larger distrabution , easier to share , larger profit due to the money saved from not printing , quick comunication 

alows a safe space for debate and shared convosation -- however these convosations can be removed by company 

online  Guardian ( same as observer but sunday paper) vs physical Observer 

diff -

• less colour and images with the only image ( that is not an ad) being on the politic "starmar" story making that story more stiking and engadging (especualy due to the expresive lang like "doomed  the online version however  also inc in the headline "warn economists"  making it not as opiniond but morso just somthimg thtat the paper is reporting on ( also 
• in the online version the story on sewage is more empathetoic tone with emotive language like "catestrophic "

sim-

• both are in sans serif font wich is more conventional of a  broadsheet paper  featuring more hard news , targeting the more middle- middle higher class consumer , suporting the sophisticated style 
• have the same   front page topics 
•  

now we have a more active audience due to the ability to depete online  

no social miedia is mediated , and therefor there is mre abuse etc potental 

one interpitation could be 

PART 2

exam question: EXPLAIN how the guardian's social media acound meed the uses and gratifcations theory ( 4marker)

The Guardians instagram account meet the needs of their target audience of middle class by entertaining  there audience with life and sport articals, this type of soft news is entertaining and informative through use of engadging or  comedic  content. The guardian also cover on social interaction when having a opinions video file for debates and opiions, wich would attract a  more active audience and building relationships .

• the use ogf puns and funny things in headlines are entertains 
• they also pride themselfs in games and online pressents awith human intrest stories \the rainge of topics provides a large volume of infomation 
• lots of the writers , white (intended) using triggering or contraversioal and provokitve to incorrage depate on. opinos 
• prodomintaly male , miidle class readership , so tere are articals to earther reaffirm that demorgraphics intrasts or disagreements 
•