representation & lang - The observer - a study of contemporary covers
Key term | Definition |
CONSTRUCTION | This is the way a media text is put together. In a magazine or newspaper. It includes the layout and writing as well as the choice of images |
MEDIATION | This is the process everything goes through before it reaches an audience. This can be how newspaper or magazine photographs are cropped and captioned, or how real-life events - like a protest or a speech by a politician - are portrayed in a news report. |
SELECTION | This refers to what has been selected to include in a media text. This can be particularly important in newspaper articles, where selecting certain facts over others can change the angle of a story; what is omitted is sometimes as important as what is included. |
ANCHORAGE | These are the words that go along with images to give those pictures a certain meaning in a specific context. This includes captions and headlines in newspapers and taglines in adverts or on film posters. |
STEREOTYPES | These are a simplified representation of a person, groups of people or a place, through basic or obvious characteristics - which are often exaggerated. |
IDEOLOGIES | These are ideas and beliefs, held by media producers, which are often represented in their media texts. In a newspaper, the ideology of the owner or senior editors could influence the way certain stories are represented, such as lending support to a particular political party. |
The observer - a study of contemporary covers
How do News papers Reperesnet people Events and Ideas
malcom x -> agreed with integration (race wise) - and was more vocal & violent about it
1) do you agree?
Yes i agree with this statement and is very opninionsed ( even if the audience dont reasile it) , it suggets that the audience are very naive - the most interseting or shicking a paper is the more people will buy it
(mediate +change)
this was image was mediated to construct a negative representation
ANCHORAGE- an introduction to what the image is
CONSTRUCTION - how somthig is made
IIDEOLOGY - the editors are the one who have the ideology and control of how they potray the newspaper ( the publisher isnt )
the house style of the observer is ( it is a combact newspaper)
- black serif typography , the serif connote the formality of t newspaper , and the colour of the writing further emphasises the formal aesthetic of it)
- each headline contains aliteration ( creates a slight tabloid style) - it engages the audience and makes memorable
- has a very traditional z layout colour-wise with a max of 3 colours ( with very neutral colurs)
- there is more colour -agin more engaging for the new generation
- there is more ads targeted towords a middle-class progresives
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the values shows across all front covers - have neural topics making it inclusive to all readers
1) in the sunday 23rd of feb front cover an example of the newpaper reflecting Britain as a multicultural society is at the right top advertiseing section feature a food magazine featuring foods from all cultural cuisines relaying this multicultural socity - further in the 16th of march front cover the main image shows a womans football team featuring women of all differant races or ethnitiys ,convaying the liberal progresive socity
2)- this article written by Gugu Mbatha-Raw, and also the main story is rrepoted by a woman "venetia scott" reflecting on Pamela anderson who is not sexualised and purley authentic ,as a refresing respectfull represantation take on woman in the media ,
3)Identify elements from the, contemporary covers that reflect, consumerism?- the obswerser resflects very central neutral "libral values, the selected womens football team fit the progressive libral target audience (due to the diverse raced players, wich could also widen the target audience to differing backrounds ), the front page always is advertiseing , generaly apealing for middle class with topics such as food ,holidays or events -
4) Find your own story, that reflects a context not mentioned in Q1-3:
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